Printing for the way Miami does business.
Miami is international business, real estate, hospitality and art, in two languages, at full volume, and it likes print that looks the part.
Miami is a gateway to Latin America, a finance and real estate market with a global clientele, a hospitality industry that never closes, and an art and design scene anchored by Wynwood and the Design District. Brickell carries the banks and the law firms; Wynwood and Little Havana carry the studios, galleries and restaurants; the beach carries the hotels and the visitors.
Print in Miami should be bold, bilingual when it needs to be, and finished. Gloss and spot UV suit the city; a painted edge in a strong colour gets noticed at a Brickell lunch. Postcards work for galleries, restaurants and real estate, and rack cards in a hotel lobby reach visitors who take them home.
Where print earns its keep in Miami.
Print works differently in different parts of a city. These are the places in Miami where a printed piece tends to do the most work, and the piece that usually suits each one.
Brickell and downtown. Finance, real estate and law. A card with a premium finish and clean type.
Wynwood and the Design District. Galleries, studios and showrooms. Postcards and cards with the design front and centre.
Little Havana, Coral Gables and Coconut Grove. Restaurants, boutiques and practices. Rack cards, flyers and bilingual postcards.
The Miami Beach Convention Center. Art Basel week and a year of shows. A retractable banner and a sales sheet.
One clear purpose. The right piece of paper.
What Miami tends to order. PortMiami's cruise and maritime trade keeps a plain business card and a rack card busy among the agencies, suppliers and shore-side vendors working the terminals, a different crowd from the gallery world in Wynwood. Freight-forwarding and re-export businesses clustered near Miami International Airport, many trading with Latin America and the Caribbean, print trifold brochures and sales sheets in Spanish and Portuguese as often as English. Miami's medical tourism and cosmetic surgery practices, drawing patients from across Latin America, rely on a polished sales sheet and bilingual postcard.
Put a readable name first, then one line about what you do, then the one contact route you want people to use. A finish should support that, never make it harder to read.
Compare business card finishes| The moment | What usually works |
|---|---|
| Art Basel week | Postcards, cards and a banner for a gallery or a pop-up |
| A real estate launch in Brickell | Business cards for the team and a sales sheet for the tower |
| A restaurant opening in Coral Gables | Postcards and rack cards, bilingual from day one |
| A conference at the Beach Convention Center | A retractable banner, booth cards and a sales sheet |
Make the whole set feel like your business.
A Miami note. Miami carries colour and gloss better than any city in the country. If you want a painted edge in hot pink, this is the place. Plan bilingual pieces with a side per language rather than half the space each. Keep the phone number large; a lot of Miami business still happens on WhatsApp after a call.
A brand does not need every piece to look identical, only a consistent voice, a deliberate palette and type that works at several sizes. Bring your logo, or start from nothing: print product design is $97 and logo design is $250, set up for the product and finish you picked.
See what design costsPlan around the day you need it in hand.
Work backward from the day the materials have to be ready, and leave room for artwork, the proof, production and shipping. Each product page states its own time on press: two to three business days for most cards and postcards once you approve your proof, three to four for soft touch and door hangers, seven to twelve for the XL banner. Shipping sits on top of that. Give us the delivery address and your date when you order, with a receiving name if it is going to a venue, a hotel or a shared office. If the date is fixed, say so and we will tell you whether it is possible before you pay.
Getting print into Miami. Miami's afternoon thunderstorms are a near-daily feature much of the year, so anything left on an uncovered step or loading dock for long can get wet fast; a covered receiving area is worth asking about ahead of a delivery. Many condominium and office towers in Brickell and on the Beach run a resident-only or tenant-only receiving desk, and a vendor delivery usually needs advance notice and a name at the front desk. Seasonal high tides can put standing water on low streets near the water, worth checking before a delivery date.
Mailing in Miami. For postcards by route, Coral Gables, Coconut Grove, Miami Shores and Key Biscayne are neighbourhoods where a mailer reaches households and gets kept.
Give the file your full attention.
Use the artwork guide on the product you picked, because the finished size, the bleed and the safe area are not the same for every format. Upload a PDF, PNG or JPG and the size, bleed and resolution are checked in your browser, then your proof arrives by email and nothing goes to press until you approve it. Read your own details out loud when it lands: names, numbers, web addresses, dates, spelling and which side is which. If there is a QR code, scan it yourself.
See the artwork guide on a product



