Printing for the way New Orleans does business.
New Orleans is hospitality, the port, medicine and a culture that prints a flyer for everything, and it likes paper with some soul in it.
New Orleans runs on tourism and hospitality at a scale few cities match, the port and the energy industry, a large medical district rebuilt downtown, film production, and a culture of music, food and festivals that generates more events per week than most cities see in a year. The French Quarter and the CBD carry the hotels and the offices; the Marigny, Bywater and Uptown carry the venues, restaurants and shops; Metairie carries a lot of the households.
Print in New Orleans is event print. Flyers for shows, postcards for openings, rack cards in every hotel lobby, banners for festivals and second lines. Design here is expressive and colourful, and a card with a bit of character is welcome. Gloss stock handles the humidity.
Where print earns its keep in New Orleans.
Print works differently in different parts of a city. These are the places in New Orleans where a printed piece tends to do the most work, and the piece that usually suits each one.
The French Quarter and the CBD. Hotels, restaurants and offices. Rack cards for the lobbies and cards for the meetings.
The Marigny and Bywater. Venues, studios and bars. Flyers and postcards that look like posters.
Magazine Street and Uptown. Boutiques, galleries and practices. Postcards, rack cards and door hangers.
The Ernest N. Morial Convention Center. Conventions all year. A retractable banner, booth cards and a sales sheet.
One clear purpose. The right piece of paper.
What New Orleans tends to order. New Orleans does business over a table, a bar or a booth as often as an office, so rack cards and postcards built for a hand-off matter more than a stack left on a desk. Hospitality and the port keep sales sheets and business cards moving for meetings with vendors and shippers, while the festival economy leans on banners sized for a stage or a den rather than a lobby. A painted edge card suits a brand that wants to be remembered in a crowded room.
Put a readable name first, then one line about what you do, then the one contact route you want people to use. A finish should support that, never make it harder to read.
Compare business card finishes| The moment | What usually works |
|---|---|
| Jazz Fest and the festival season | Flyers, postcards and a banner for a venue or a vendor |
| A convention at the Morial Center | A retractable banner, booth cards and a sales sheet |
| A restaurant opening on Magazine Street | Postcards and rack cards from the first service |
| Mardi Gras for a bar or a krewe | Flyers, rack cards and a banner |
Make the whole set feel like your business.
A New Orleans note. New Orleans carries colour and personality: a strong palette, an illustration, a painted edge in purple, green or gold. Gloss stock for the humidity; keep the type big enough to read in a dim bar. A QR code on a flyer to the ticket page fills rooms.
A brand does not need every piece to look identical, only a consistent voice, a deliberate palette and type that works at several sizes. Bring your logo, or start from nothing: print product design is $97 and logo design is $250, set up for the product and finish you picked.
See what design costsPlan around the day you need it in hand.
Work backward from the day the materials have to be ready, and leave room for artwork, the proof, production and shipping. Each product page states its own time on press: two to three business days for most cards and postcards once you approve your proof, three to four for soft touch and door hangers, seven to twelve for the XL banner. Shipping sits on top of that. Give us the delivery address and your date when you order, with a receiving name if it is going to a venue, a hotel or a shared office. If the date is fixed, say so and we will tell you whether it is possible before you pay.
Getting print into New Orleans. The city sits low and wraps around a river bend, so a delivery bound for the West Bank can take longer to reach than the mileage suggests, and street flooding after a heavy storm is routine enough to plan around. Heat and humidity run high most of the year, hard on uncoated stock left sealed in a hot vehicle or a shed. Festival weekends fill hotels and close streets downtown, so time a delivery to a business address rather than a room.
Mailing in New Orleans. For postcards by route, Uptown, Mid-City, Lakeview and Metairie are neighbourhoods where a mailer reaches households and gets read.
Give the file your full attention.
Use the artwork guide on the product you picked, because the finished size, the bleed and the safe area are not the same for every format. Upload a PDF, PNG or JPG and the size, bleed and resolution are checked in your browser, then your proof arrives by email and nothing goes to press until you approve it. Read your own details out loud when it lands: names, numbers, web addresses, dates, spelling and which side is which. If there is a QR code, scan it yourself.
See the artwork guide on a product



