Printing services
for New York, NY.

Printing for the way New York does business.

New York hands over more business cards per square mile than anywhere on earth, and every one of them is competing with the last one.

New York is finance, media, fashion, law, real estate, tech, healthcare and the world’s densest small-business economy stacked on top of each other. Midtown and the Financial District carry the towers; Brooklyn, Queens and the Bronx carry a million storefronts, studios and practices. Introductions happen everywhere, constantly, and the card is still the thing that survives the night.

New York print has to be both tough and considered. Cards get shoved into pockets and wallets and pulled out days later, so stock matters. Design is judged instantly, so restraint wins. Postcards work for galleries, restaurants and real estate; flyers still do what they have always done on the lampposts and boards of the neighbourhoods.

Where print earns its keep in New York.

Print works differently in different parts of a city. These are the places in New York where a printed piece tends to do the most work, and the piece that usually suits each one.

Midtown and the Financial District. Finance, law and media. A card that feels established, on a stock that survives a wallet.

SoHo, Chelsea and the Lower East Side. Galleries, showrooms and fashion. Postcards and cards with real design behind them.

Williamsburg, Bushwick and Long Island City. Studios, venues, restaurants and makers. Flyers and postcards that look like posters.

The Javits Center. Trade shows every week of the year. A retractable banner, booth cards and a sales sheet.

One clear purpose. The right piece of paper.

What New York tends to order. New York's theatre industry, from Broadway houses to the off-Broadway stages scattered through the city, still sells a run with a postcard or a flyer as much as any online listing. The university neighbourhoods around Morningside Heights and Washington Square keep flyers and door hangers busy at the start of each school year, aimed at a population that turns over constantly. Law firms and financial advisory practices often want a trifold brochure for a client onboarding packet, something a business card alone cannot carry.

Put a readable name first, then one line about what you do, then the one contact route you want people to use. A finish should support that, never make it harder to read.

Make the whole set feel like your business.

A New York note. New York rewards a card that looks like it cost something and says almost nothing. Soft touch or 32pt for finance and law; matte with a painted edge for creative work. Small type, one colour, and the address only if people actually visit.

A brand does not need every piece to look identical, only a consistent voice, a deliberate palette and type that works at several sizes. Bring your logo, or start from nothing: print product design is $97 and logo design is $250, set up for the product and finish you picked.

Plan around the day you need it in hand.

Work backward from the day the materials have to be ready, and leave room for artwork, the proof, production and shipping. Each product page states its own time on press: two to three business days for most cards and postcards once you approve your proof, three to four for soft touch and door hangers, seven to twelve for the XL banner. Shipping sits on top of that. Give us the delivery address and your date when you order, with a receiving name if it is going to a venue, a hotel or a shared office. If the date is fixed, say so and we will tell you whether it is possible before you pay.

Getting print into New York. Getting from a Midtown address to one in Bushwick or Long Island City is a real cross-borough trip, and traffic or transit disruptions can add a surprising amount of time, so do not assume two New York addresses behave like neighbours. Older loft and cast-iron buildings in SoHo and similar districts often run deliveries through a freight elevator that needs booking with the building rather than a lobby you can walk into. Alternate-side parking rules mean a delivery vehicle often cannot simply stop and wait, so know a building's loading window.

Mailing in New York. For postcards by route, Park Slope, Astoria, the Upper West Side and Forest Hills are residential enough that a mailer reaches households rather than lobbies.

Give the file your full attention.

Use the artwork guide on the product you picked, because the finished size, the bleed and the safe area are not the same for every format. Upload a PDF, PNG or JPG and the size, bleed and resolution are checked in your browser, then your proof arrives by email and nothing goes to press until you approve it. Read your own details out loud when it lands: names, numbers, web addresses, dates, spelling and which side is which. If there is a QR code, scan it yourself.