Printing for the way Indianapolis does business.
Indianapolis is a sports, life sciences and logistics city that hosts the whole country a few weekends a year, and it prints accordingly.
Indianapolis is the home of major sporting events and the organisations behind them, a large life sciences and pharmaceutical sector, a logistics hub at the crossroads of America, and a downtown built for conventions. Mass Ave and Fountain Square carry the restaurants, studios and shops; Broad Ripple carries the nightlife and the neighbourhood businesses; Carmel and Fishers up north carry the growth.
Print in Indianapolis does convention work and neighbourhood work. Banners and sales sheets for the shows at the convention center, and postcards, rack cards and door hangers for the suburbs that fill with new residents. Design leans clean and midwestern-friendly; clear offers and honest type.
Where print earns its keep in Indianapolis.
Print works differently in different parts of a city. These are the places in Indianapolis where a printed piece tends to do the most work, and the piece that usually suits each one.
Downtown and the Indiana Convention Center. Conventions, sports weekends and the hotels. Banners, booth cards and sales sheets.
Mass Ave and Fountain Square. Restaurants, galleries and shops. Postcards, rack cards and flyers.
Broad Ripple. Bars, boutiques and neighbourhood practices. Flyers, rack cards and door hangers.
Carmel, Fishers and the north side. New offices, practices and subdivisions. Cards, rack cards and a door hanger route.
One clear purpose. The right piece of paper.
What Indianapolis tends to order. Indianapolis runs on convention and event weekends, so a banner, booth cards and a sales sheet see the most use downtown, built to hold up over a full weekend on a show floor. Life sciences offices lean toward a sales sheet and a gloss or matte card that carries a specification table without clutter. Restaurants and shops on Mass Ave and in Broad Ripple work postcards and rack cards, while growth around Carmel and Fishers keeps door hangers moving into new subdivisions.
Put a readable name first, then one line about what you do, then the one contact route you want people to use. A finish should support that, never make it harder to read.
Compare business card finishes| The moment | What usually works |
|---|---|
| A convention or a big sports weekend | A retractable banner, booth cards and a sales sheet |
| A life sciences team expanding | Business cards for the group, one file |
| A restaurant opening on Mass Ave | Postcards and rack cards from opening night |
| A practice in Carmel | Rack cards and a neighbourhood postcard drop |
Make the whole set feel like your business.
A Indianapolis note. Indianapolis likes clear and warm: navy or green, a friendly sans-serif, a matte or gloss card depending on the trade. For the convention crowd, the sales sheet is the piece that comes home; give it real numbers and a clean layout.
A brand does not need every piece to look identical, only a consistent voice, a deliberate palette and type that works at several sizes. Bring your logo, or start from nothing: print product design is $97 and logo design is $250, set up for the product and finish you picked.
See what design costsPlan around the day you need it in hand.
Work backward from the day the materials have to be ready, and leave room for artwork, the proof, production and shipping. Each product page states its own time on press: two to three business days for most cards and postcards once you approve your proof, three to four for soft touch and door hangers, seven to twelve for the XL banner. Shipping sits on top of that. Give us the delivery address and your date when you order, with a receiving name if it is going to a venue, a hotel or a shared office. If the date is fixed, say so and we will tell you whether it is possible before you pay.
Getting print into Indianapolis. Downtown hotels and the convention centre fill up around a big sports weekend or a show, and anything arriving beforehand should carry a name, room block or booth number for the desk. The metro runs a real distance from downtown up to Carmel and Fishers, so a downtown stop and a north-side office are worth mapping rather than assumed close. Winters bring occasional ice and road salt tracked indoors, so a coated card outlasts a plain uncoated one at a desk.
Mailing in Indianapolis. For postcards by route, Broad Ripple, Meridian-Kessler, Irvington and Carmel are neighbourhoods where a mailer reaches households and gets read.
Give the file your full attention.
Use the artwork guide on the product you picked, because the finished size, the bleed and the safe area are not the same for every format. Upload a PDF, PNG or JPG and the size, bleed and resolution are checked in your browser, then your proof arrives by email and nothing goes to press until you approve it. Read your own details out loud when it lands: names, numbers, web addresses, dates, spelling and which side is which. If there is a QR code, scan it yourself.
See the artwork guide on a product



